Background
Intelligent Mobility Pte Ltd (IM) is a Singapore company which provides a unique combination of scanning technologies to make custom insoles. RESA is a USA-based subsidiary of IM, and they are a custom foot care and footwear company revolutionizing foot comfort. They manufacture custom-made orthotic insoles using IM’s proprietary gel scanning technology that captures high quality and reliable foot scans.
The outbreak of Covid-19 has greatly impacted IM’s ability to reach its full potential market, preventing customers from visiting physical stores to scan their feet using IM’s unique gel scanner and purchase customized insoles.
Our project objective is to design an approach that empowers IM to reach customers from the comfort of their homes and enhance their user experience with the company.